Friday, June 8, 2012

Champaigned Distressed Foil: Why the NHL shop just needs to stop

Beautiful. Simply; utterly beautiful. Gorgeous…Now I can celebrate my love of stick and puck as I dance around looking like Edward Cullens. As if being women hockey fans wasn’t bad enough, they had to go and make it obvious.
After the 35.00$ NHL bikini’s and the 325$ bedazzled purses, and the obsessive use of pink, they now are subjected to whatever you call these.

Supposedly the Shop tries. And possibly they really do, but before they try and create the ‘Champaigned distressed foil’ (which sounds more like a cheap wine that you buy your soon to be ex-wife for your last anniversary than a fabric) they need to focus on their ACTUAL jerseys.

As I’m sure some fans can (and will) tell you, their woman’s 50-75 something dollar Henrik Zetterberg “Authentic Reebok Jersey” were so horribly under par, they nearly broke down.

Here’s how the Shop justifies this horrid erroneous representation of the femme fatal hockey fan:
"Glamorize your NHL wardrobe with some subtle sparkles! Tiny metal studs line the collar of the Reebok women’s champagne jersey, making it a wardrobe essential in your closet. It displays your team’s graphics in distressed champagne foil over team-colored ink on the chest and back. Show off your feminine figure with a flirty side drawstring cinch."
Marvelous.

In all honesty though, it’s the worst so far that they’ve managed to think up attempting to pull other women into the sport, but not near what we know they’ll think up in the future.

What the NHL (and NBA, NFL, MLB) need to figure out (especially the NHL) is that sparkly, bedazzled flashy things are NOT going to draw them to the sport, to be life long fans. Women don’t work that way. Sorry.

The NHL is a special thing, it’s a special, unique sport that (on and off the rink) works differently than any other. Fans aren’t usually drawn in, they’re born. They don’t just up and decide one day that, “Hey! I kinda like this! I’ll watch it all the time, and make enemies at school or work to back myself and my team up and buy all the merchandise I can get my hands on!!”

Looks like the First-Woman-NHL-anything is gonna have to wait a little longer.

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